Urban Lifestyle Hotel — North America
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Urban Lifestyle Hotel · 96 rooms · North America

Reservation call conversion

The Challenge

A 96-room lifestyle hotel with strong brand demand but a reservations team converting under a third of inbound calls — high-intent guests lost at the final step.

What SAS Did
  • Rebuilt reservation scripts around consultative selling
  • Introduced live call coaching and QA scoring
  • Aligned rate presentation with value, not discount
  • Added post-call recovery for undecided callers
Before → After

The movement in the numbers.

Call conversion

30%57%
+27pt

Avg booking value

$412$468
+14%

Direct revenue

$3.2M$3.8M
+19%

Abandoned callbacks

4%22%
+18pt
BeforeAfter
Call conversion (%)
Wk 2Wk 5Wk 8Wk 12
"Our team stopped quoting rates and started closing stays."

[Client quote placeholder — Director of Rooms, Lifestyle Hotel]

The 90-Day Model

Your next 90 days could change the economics of your hotel.

Start with a confidential performance review. We work free for the first 90 days — you continue only once the improvement is visible in the numbers.