An underperforming hotel rarely fails dramatically. It drifts — soft demand, eroding rate, a tired market position, and a team that has quietly stopped expecting better. Left alone, each season entrenches the last. A focused 90-day intervention can break that pattern before another year is lost.
Days 1–14 — Diagnose
Begin with a forensic read of how the property earns, spends and converts. Revenue mix, channel dependency, the direct funnel, department costs, pricing logic and the guest journey — the commercial reality beneath the reports, mapped without assumptions.
Days 15–45 — Activate
Implement the high-confidence opportunities first: pricing corrections, conversion fixes, cost control and process changes that produce visible movement within weeks. Early results rebuild belief as much as they rebuild margin.
Days 46–90 — Embed
Turn the changes into capability. On-site training, SOPs, team dashboards and weekly accountability so the new operating model belongs to the hotel's own people — and holds after the intervention ends.
A turnaround that depends on the consultant staying is not a turnaround. It is a subscription.